Elvis is Scott Heyward, a wealthy, good looking, swinging-sixties-cat in the colorful Clambake, a campy-musical-comedy-romp, that captures the waning 60’s innocence before the summer of love changed the tunes and took over the beach party. After feeling put upon by his oil tycoon father (James Gregory), Elvis sets out for Florida, where he switches identities with Tom (Will Hutchins), a water ski-instructor on his way to a Miami resort. Tom gets to live it up in the penthouse, and Elvis gets to find out if women will love him as a humble water-ski instructor, with a song for every occasion. Elvis also gets to test his chemistry wizardry, with “Goop,” a chemical bonding agent that just might fix up a boat to win the big race. Shelley Fabares is Diane Carter, a self-proclaimed “gold digger” who just might strike it rich after all, and Bill Bixby plays James J. Jamison III, the playboy who wants to win the boat race, and the girl that he and Elvis both have eyes for.
